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Monday, 17 February 2014

Nutritional Traffic Lights

Sainbury's visibly discernible traffic light system is simple and effective way to convey information about the products. I have searched everywhere but I cannot find who designed this system/ imagery.

I think the use of a circle a long with strong colours make this object stand out on packaging (which is mostly square)

In my current project I have designed my own rating system inspired by the this wheel delightful vibrance.